Strategic Sales and Marketing for Maximum Growth

This ebook is a masterclass in transforming sales and marketing from scattered tactics into a cohesive, high-performance growth system. It teaches leaders how to combine three proven frameworks—STP (Segmentation, Targeting, Positioning), the Marketing Mix (4Ps/7Ps), and the AIDA model (Attention, Interest, Desire, Action)—into a single strategic engine. Through case studies and practical tools, readers learn how to attract ideal customers, position with clarity, integrate brand experience across every touchpoint, and ultimately drive sustainable, measurable revenue growth.